You can build more kitchens than you can quote.
Casework takes the quoting, the client updates and the five-year aftercare off the owner, so the shop grows past what one person’s evenings can carry.
One project record behind all of it. Nothing reaches a client until you approve it.
The project record
- Kitchen
- 24 ft lower, 16.5 upper, 8 island
- Finish
- painted MDF, shaker
- Hardware
- soft close
- Install
- booked
5min
to work out what the kitchen costs
90min
to stop second-guessing and press send
Casework is for the second number. The estimate arrives finished, and the only thing left to decide is whether to send it.
How it works
One job, start to five years later.
01
Every job on one board
A lead from your site, a referral or a phone call becomes a project record. Stage, timeline, budget band, where it came from. Anyone in the shop can open it and see where the job stands.
Today the complete version of a job exists only in the owner's memory, which is what makes it impossible to hand any part of it to anyone else.
4
Lead
3
Estimate sent
2
Design paid
5
Build
11
Aftercare
02
The client fills in what you need to quote
Text them a link. No account, no password. It asks for the four things you need before you can price a kitchen: rough sizes, the look they want, where the house is, and when they want it done.
It asks in two ways, given equal space: measure it yourself, or send photos with prompts. A client who will not measure is often the one with the budget.
I can take measurements
I'd rather send photos
03
On the site visit, the phone does the measuring
Walk the kitchen once with it held up. It finds the walls, the doorways and the appliances, and the runs come back as linear feet on the project record. Every figure arrives as a candidate you confirm on screen, because a scan will read a bookcase as a base cabinet and cannot see what is being torn out.
The capture app is built and is being tested against real rooms. It is not in a shop's hands yet, and the page says so rather than letting the picture imply otherwise.
Back on the record
Every figure is an opening offer. You confirm each one before it reaches the record, and nothing is priced until you do.
In testing
04
The estimate comes out the same every time
Your own rates, ported across as they are. Three tiers side by side as ranges, the line items under them, and a timeline note. The same inputs produce the same figure.
The figure is presented as settled. You can reject a draft outright, but nothing on the page invites you to shave the price on the way out.
Textured melamine
$18,000
$21,000
range, before options
Painted MDF
$27,000
$31,000
range, before options
Wood species
$38,000
$44,000
range, before options
05
The drawings get paid for before you start them
The client reads what the design work covers, sees the fee, and agrees to it on their phone. The fee is credited in full against their deposit when the job goes ahead.
At a one in five close rate, four out of every five sets of drawings are produced for nothing.
Measured drawings, elevations and one revision round. The design fee is credited in full against your deposit when you go ahead.
Design fee
$2,000
06
Your videos attach themselves to the right jobs
Tag a clip once. Painted finish, white oak, soft close. Every project whose specification matches gets it, in order, on a page in your name, with the clip you recorded for that client at the top.
The explanations that are the same on every job get recorded once instead of repeated.
07
The care manual is built from their kitchen
Sections are assembled from the finish, the species and the hardware on that job, so nothing in it describes a kitchen they do not have. Their link keeps working for five years.
Care instructions are currently explained on install day and written down nowhere.
08
Year three, and they still hear from you
The day an install date goes in, six follow ups are scheduled: six months, then every year out to five. Each drafts itself on the morning it is due and waits in your queue.
Below about fifteen people there is nobody whose job it is to remember a client from three years ago.
09
Nothing sends itself
Every draft lands in one queue and stops there. It is written from the project record and nothing else, so where the record is silent the draft leaves the field blank and tells you which one.
Anything that fills a blank with a plausible guess will eventually describe work you do not do, in your name.
Walkthrough email
“The walkthrough video for your kitchen is ready. It runs eleven minutes and covers the pantry wall, the island, and the two options for the range hood.”
Walkthrough email
Sent to the client.
Logged against the job, with the wording that went out.
Branding
Every client document goes out under your name.
The estimate, the design agreement, the walkthrough page and the care manual all carry your logo, your colour and your shop's address. The word Casework is not printed on any of them.
What the client opens
Your shop
Agree and continueWhat you open
Casework
Approve and sendGetting started
The setup is our job. All of it.
Two weeks from the day we start, your shop is running on Casework: your rates, your open jobs, your wording, your logo on every document a client sees. You spend one hour a week on the phone with us. That is your part.
We port your pricing across, cell by cell.
Your rate sheet reads as it does today. Nine tiers, per-foot rates, material and finish and hardware options priced the way you priced them. You look at it once and tell us if any figure looks wrong. Nothing is rewritten and nothing is estimated.
We load your open jobs and your wording.
Every live project, its stage, its client, the date it is waiting on, all brought across so you start on a board that matches your day. The paragraphs you write on every estimate and proposal go in once, and every future document is drawn from them.
Rates move, wording moves. Tell us and we move it.
A rate changes. A finish gets added. A follow-up needs a different tone. Send us the change and we make it in the app the same day. There is no ticket, no queue, and no configuration screen for you to remember.
Who it’s for
Small custom cabinet shops.
Two to fifteen people, with no one handling the paperwork.
The owner sells the work, prices it off a spreadsheet, and keeps every job in his head.
And every job is here
What it costs
One fee for the shop, and we keep it running.
The figure is not published yet. You will get it on the call.
- One fee for the whole shop, any number of people
- Setup, your pricing build and support are included
- A one year term
- Your projects and client records export any time you ask
Book a call
Or call direct · (403) 555-0114